Focusing on eco-friendly products can provide non-profits more leverage in communicating with an increasingly more educated and conscious consumer than the more traditional products that focused on margins and simplicity.  

Eco-friendly products and their marketing are highly visible to the general public. Eco-innovation signals organizational social responsibility, innovation, and competitiveness. These in turn ignite the enthusiasm and commitment of the public, the media, employees, investors, and other stakeholders. It’s not undeserved, either. Product design is a critical determinant of a corporation’s environmental impact. An estimated 75% of the environmental impact of a product is determined at the design stage. The product is developed over a few months to a few years, but its impact during and/or after use can span generations.

Polls show that products and their usage are central to how consumers express their concern for the environment. Consumers look for eco-labels at the store, turn off the lights when leaving a room, and recycle more often than they write letters to Congress or attend environmental events.  Polls shows a growing tendency towards buying products from companies perceived as having good environmental track records.

To boot, 50% of consumers say they would do more for the environment, but don’t know how. So, a tremendous opportunity exists for businesses to use green products and their marketing messages to educate consumers, and thus establish themselves as environmental leaders rather than defensive polluters.

The GoodWorks Network and help you project a positive image for your company or organization by taking the following product-oriented initiatives:  

• Communicate to all stakeholders your Social Responsibility Message
• Make the commitment to develop eco-innovative products. Strive for – and communicate – an ideal goal of “zero”- zero waste, zero energy, zero environmental impact.
• Develop a “top-down” commitment from the highest levels (CEO) of the company.
•  Educate consumers about how your product can help them lead a more “sustainable” lifestyle.

Current Product List 

• Soaps
• Shampoos
• Detergents
• Cleaners
• Pet Products

Contact us TODAY & we will get your non-profit started with our Environmentally Friendly – Green Fundraising Program