Nonprofit organizations are directly funded by individual and corporate donors, foundations, and government grants as well as by revenues from sales.  They are also indirectly funded by tax concessions, donations of goods and services, and voluntary labor.  

The GoodWorks Network provides the means, opportunity and vehicles for our clients to connect, inform, educate and support each other and their constituents using cost-effective marketing strategies and technologies. 

We help non-profit organizations, businesses and community stakeholders connect in a shared and mutually beneficial relationship. 

What are our core areas of expertise? 

• Sales
• Marketing
• Business, Organizational andOpportunityDevelopment
• Strategy Development
• Leadership Development
• Stakeholder Engagement
• Sales Outsourcing 

We work with clients from the initial assessment of a problem or opportunity, through all subsequent stages: defining the agenda, setting priorities, developing strategies and policies, putting in place management systems, assembling resources, conducting audits, analyzing risks and rewards, reviews and reporting processes, and encouraging customer and stakeholder engagement.

Target Market 

Green consumers can be further characterized by the type of environmental issue that concerns them:

• Planet Passionates want to protect wildlife and keep the environment pristine for recreational purposes. They focus on issues relating to land, air, and water. They recycle bottles and cans, avoid over-packaged products, clean up bays and rivers, and boycott tropical hardwoods.
• Health Fanatics focus on the health consequences of environmental problems. They worry about getting cancer from too much exposure to the sun, genetic defects from radiation and toxic waste, and the long-term impact on their children’s health of pesticides on fruit. Health Fanatics frequent natural-food stores, buy bottled water, and eat organic foods.
• Animal Lovers protect animal rights. They boycott tuna and fur, and among their favorite causes are manatees and spotted owls. Animal Lovers check to see if products are “cruelty-free.” They are likely to be vegetarians.

How Do We Find Them? 

Every green consumer segment has distinctive tastes, buying habits and preferences. They have different media habits, too, all of which must be addressed to assure the most relevant communications and targeted message delivery.

The segmented nature of green along with its current niche appeal, suggests that the Internet may prove quite useful in finding one’s target cheaply and quickly.  

For products with narrow appeal, the Internet can help growing businesses cast a wide geographic net and help target various types of consumers attempting to integrate green buying into their lifestyles.

The more actively engaged green consumers can be found at activist sites which encourage consumers to buy differently in support of various social and environmental causes. Other targets are sites which specialize in green products of every stripe, from health and beauty aids, and pet foods, to energy efficient products not found in conventional stores. 

Contact us TODAY & we will get your non-profit started with our Environmentally Friendly – Green Fundraising Program